Is Kantar Legit? 2026 Review, Safety Score & Payouts
By GrindBoss Team • Last updated: January 22, 2026
Kantar Review Quick Verdict
The Bottom Line: Kantar is a legitimate, global market research company. However, gig workers don't earn directly from Kantar.com, but rather through its partner survey panels like LifePoints or Qmee.
Why We Love It
- Real, established company
- Many studies available via partner panels
- Easy, flexible work
The Catch
- ✕Low hourly pay ($2-5/hr)
- ✕Slow payout speed (14-30 days)
- ✕Limited payment options (points, gift cards)
- ✕Must join separate panels to earn
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What is Kantar & How Does It Work?
Kantar is a large global company that collects data on how people think and act. It uses this information to help brands understand consumers better.
Unlike many survey sites, Kantar itself is the parent company behind several popular survey panels. You will earn money by taking studies on these partner sites, not directly on Kantar's main website.
At A Glance
- TypeSurvey
- PlatformWeb
- CostFree
- Est. YearN/A
How It Works
Find a Kantar Panel
Kantar owns or partners with many survey sites, like LifePoints or Qmee. You need to find and join one of these panels.
Create Your Profile
Sign up for the panel and fill out your profile. This helps the panel match you with relevant studies.
Take Studies
Participate in online surveys and studies. You will share your opinions on various topics and brands.
Earn and Cash Out
Complete studies to earn points or cash on the panel. You can then withdraw your earnings once you reach the minimum payout.
Is Kantar Legit or a Scam? (Safety Check)
It is important to know if a company is real and trustworthy when you are trying to earn money online. Kantar is a very large and established company.
- Real Global Company: Kantar is one of the world's leading marketing data and analytics businesses. They have 20,000 employees and operate in 90 markets around the globe.
- Extensive Data Collection: The company collects billions of insights every year, including 65 million interviews conducted. This shows their massive scale and real operations.
- Focus on Data Quality: Kantar mentions 'avoiding panel fraud' on their website. This suggests they are serious about getting good data, which benefits both brands and participants.
- Public Leadership: Kantar has a clear leadership team listed on their website, including a CEO and other executives. This transparency is a good sign for a legitimate business.
Verdict: Legit
Kantar is a 100% legitimate and established company. It is not a scam. However, as a gig worker, you will interact with their partner survey panels, not earn directly from the main Kantar website.
How Much Money Can You Make? (Earning Potential)
Earning money with Kantar involves taking studies through its various partner survey panels. It is important to set realistic expectations for your earnings.
- Hourly Pay Rate: Based on our data, the hourly pay rate for participating in Kantar-related studies is typically between $2 and $5 per hour. This is generally lower than many other online earning opportunities.
- How You Earn: You earn points or cash by completing surveys and studies on specific panels that are part of the Kantar network. These points are then converted to rewards.
- Study Availability: The number of studies you get will depend on your profile and demographics. Some days you might get many invites, while other times it might be quiet.
- Realistic Monthly Earnings: Given the low hourly rate, most users can expect to earn a small amount of extra cash each month. It is not designed to replace a full-time income.
Bottom Line: Earnings from Kantar's partner panels are generally low, around $2-5 per hour. It is best suited for earning a little extra money, not for significant income.
Kantar Payment Methods & Cashout Speed
Understanding how you get paid is crucial for any online earning opportunity. Here is what to expect when earning through Kantar's partner panels.
- Payment Method: Earnings are typically paid out as points or gift cards from the specific survey panel you are using. Direct cash payments might be available through some panels, often via PayPal.
- Minimum Cashout: Most Kantar-affiliated panels will have a minimum amount you need to earn before you can withdraw. This is usually around $10.
- Cashout Speed: After you request a payout, it can take anywhere from 14 to 30 days for your earnings to be processed and delivered. This is a slower payout speed compared to some other platforms.
- Approval Process: For each study you complete, your responses usually need to be reviewed and approved by the panel. This process can add to the overall time before your earnings are available.
- Tax Considerations: Any money you earn from these online activities may be considered taxable income in your country. You are responsible for keeping track of your earnings and reporting them if required.
Bottom Line: Payouts through Kantar's partner panels are often in points or gift cards, with a $10 minimum. Be prepared for a waiting period of up to a month to receive your earnings.
Pros and Cons of Using Kantar
The Good
- Legitimate Company. Kantar is a well-known and established global market research firm, so you know you are dealing with a real business.
- Many Study Opportunities. Through its network of panels, there are often many surveys available on various topics.
- Flexible Work. You can take studies whenever you have free time, making it a flexible way to earn.
- Easy to Participate. Taking surveys requires no special skills, just your opinions and a device with internet access.
The Bad
- Low Hourly Rate. The pay per hour is quite low, making it difficult to earn significant amounts of money quickly.
- Slow Payouts. Waiting up to a month for your earnings can be frustrating if you need money sooner.
- Indirect Earning. You do not earn directly from the Kantar website, but rather from separate partner panels.
- Limited Payment Options. Most payouts are in the form of gift cards or points, which may not be as flexible as direct cash.
Kantar Frequently Asked Questions
Is Kantar legit or a scam?
Kantar is a completely legitimate and very large global market research company. It is not a scam. However, gig workers earn money through its partner survey panels, not directly from the main Kantar website.
How much money can I earn on Kantar's panels?
Realistically, you can expect to earn about $2 to $5 per hour when taking studies on Kantar's partner panels. Your total monthly earnings will depend on how many studies you qualify for and complete.
How fast do Kantar's panels pay?
After you request a payout from a Kantar-affiliated panel, it typically takes between 14 to 30 days for your earnings to be processed and sent to you.
What payment methods do Kantar's panels use?
Most Kantar partner panels offer payments in the form of points that can be redeemed for gift cards. Some panels may also offer cash payouts via services like PayPal.
Who qualifies to participate in Kantar's studies?
Eligibility for studies on Kantar's partner panels depends on your demographic information, interests, and past purchases. You fill out a profile, and the panels match you with suitable studies.
How can I get more studies from Kantar's panels?
To get more study invites, make sure your profile on the partner panel is completely filled out and kept up-to-date. This helps match you with a wider range of available studies.
Do I earn directly from Kantar or other sites?
You do not earn directly from Kantar's main website. Instead, you earn money by participating in studies on specific survey panels that are owned by or partnered with Kantar, such as LifePoints or Qmee.
