In this post, we will discuss how to write SEO friendly blogs that will take advantage of Google’s core algorithm update and help you climb up the rankings in SERPS!
It is the year 2022. The world of SEO has changed dramatically since the days where keyword stuffing and article spinning reigned supreme. There are many new rules to abide by if you want your blog posts to rank well on search engines.
Why does making your blog SEO friendly matter?
SEO-friendly blogs make it easier for people to find your content, and they are also a better user experience. You can use keywords in the title or headers of blog posts which will help search engines find them more easily.
Sharing blog post titles on social media platforms like Facebook and Twitter can also get you an increased reach.
Keeping track of how often someone visits your website via Google Analytics provides invaluable information about what topics should be covered in future blogs. Analysis of this data over time allows you to see if there’s been any change in patterns with certain words or phrases after publishing new articles and then adjust accordingly.
One way you can make your blogs more SEO-friendly is by using Semrush to help: research your competition, find new keywords, analyze backlinks with Google data, identify traffic sources for any website or page on the web.
Semrush
SEMrush is a powerful and comprehensive tool that can be used for any type of marketing service. From SEO, PPC campaigns to SMM tasks such as keyword research or competitive analysis; SEMrush has all your needs covered!
It can help you identify what keywords competitors are using and how they rank, giving insight into where YOU stand against them!
Even better, it can help you find untapped, profitable keywords you can easily rank in the search engines for to begin driving traffic, leads and sales to your website.
What is Google’s core algorithm update?
Google RankBrain is the codename for a machine learning system that was developed by combining deep neural networks and language understanding. It is used to parse search queries in real-time, so as you type, the algorithm can understand what you’re looking for more quickly than ever before.
It’s also designed to evaluate which results are most relevant and it pulls up pages with content about your favorite topic faster than ever before. The update doesn’t affect advertising or change how ads appear on Google or across our network of sites worldwide but there are some changes affecting campaigns elsewhere online over time as this algorithm continues to improve its ability to reflect user feedback and preferences.
How to write SEO friendly blogs?
Before you start, you have to know the basics of how to write a blog so you can breeze through the tips with ease. To write blog posts that are optimized for search engines you have to include keywords in the title and tags of your post to make it easier for people looking for information on a particular topic to find you.
Google includes this data as part of their algorithm when determining how high-ranking your article will be in the SERPs. Here are tips to help you start writing the best blog posts.
Tip #1 Write blogs that are 400 words or more
Search engines need an appropriate amount of words for your blog to rank high on their search engine results pages and stay there. This is because longer content tends to have higher quality than shorter content with the same keyword density.
Tip #2 Use headings to organize the content of your blog
This will make it easier for people scanning your article to find what they are looking for if you have a lot of information. It can also help improve its ranking on Google’s search engine results pages by helping them rank higher in its algorithm. They use factors such as keyword relevance, word count, readability level, etc., so this is an important way to get ahead in that competition.
In addition, this will make it easier for people reading your blog from separate devices such as phones and laptops to follow along through hyperlinks.
Tip #3 Check spelling and grammar
Using an application like Grammarly can help you check spelling and grammar errors before publication so readers will have no problems understanding what was written. Spelling mistakes can be a big deterrent for potential followers or subscribers. Failing to double-check your content will make an article seem less credible if it has errors throughout when someone reads it in its entirety later on down the line.
Grammarly
You're a busy person and you don't have time to worry about grammar, spelling, punctuation and checking for plagiarism. Nobody has time for that! You're already juggling a million things.
Grammarly is the solution for you. This cloud-based typing assistant will review your work and make sure everything is perfect before you hit send. Plus, their browser extension is optimized for Google Docs so you can get your work done with ease.
Tip #4 Include pictures and videos
Make sure to include images, videos, and any other media you can as they will increase the chances of a reader staying on your site for longer. Readers tend to click on blogs that have images or videos because it looks interesting to them.
Tip #5 Add links
Include links back into an article where it makes sense so more clicks can be generated from within the text of your writing rather than just at the end of each piece and to add value to your post. Use hyperlinks instead of adding URLs because they look better visually if they go with other text. Make sure that there is at least one link to another page on your website.
Try to include a link to an external site to show additional relevant content or give credit for the information. This is called backlinking, and it helps with SEO to have this.
Tip #6 Add a call to action at the end
This is important because this will entice people who have not read all of what you’ve written and might be interested in reading more if there’s something they can do right away or are missing out on like signing up for an email newsletter.
Tip #7 Include keywords
It is important to optimize titles with keywords so they appear higher on SERPs. Include one keyword or two closely related words within three words of the title. You should also use descriptive headers throughout your posts.
Don’t forget that it can be helpful to optimize individual sentences within your content so they rank highly on Google. Your keywords will be more likely to be found by search engine crawlers scanning larger articles.
Adding keywords to your article will improve your SEO ranking. But don’t just sprinkle the keywords without proper thought. Keywords should be used sparingly, around one keyword per 100 words, throughout the blog post.
Semrush
SEMrush is a powerful and comprehensive tool that can be used for any type of marketing service. From SEO, PPC campaigns to SMM tasks such as keyword research or competitive analysis; SEMrush has all your needs covered!
It can help you identify what keywords competitors are using and how they rank, giving insight into where YOU stand against them!
Even better, it can help you find untapped, profitable keywords you can easily rank in the search engines for to begin driving traffic, leads and sales to your website.
Tip #8 Have an original title
Make sure that your blog post has an original title and doesn’t look like others with similar content. This will make it easier for people looking for information about that topic specifically because they’ll be able to tell whether they’re clicking into the right article or not when browsing results from Google Search. It will also help you stand out from other sites that share similar content, which is a great way to increase your readership.
How to take advantage of Google’s core algorithm update?
The latest core algorithm update gives more weight to high-quality content and less emphasis on links. So this means that if you have inbound links in your article it will rank higher than spammy sites that have no inbound links.
To take advantage of this update, focus your efforts on creating amazing long-form content that offers something valuable and unique to the reader. Make sure it includes keywords relevant to your industry, has extensive citations, references other sources who are experts in their fields, and provides insights based upon research findings from credible scientific journals and relevant industry reports.
Conclusion
The competition for clicks and views is indeed high on Google. So the key is to write a blog post that ranks high in Google search results is to make sure you do your research and provide insights not easily found elsewhere.
The tips we provided will make it easier for you to write SEO-friendly content for your blog that offers unique value to your readers!