In the past, when you published a blog post, it would live on its own and not be seen again. But with how fast content moves these days, that is no longer how things work.
Blog posts need to be constantly repurposed in order for them to keep being valuable to your readers and to help you with content marketing. In this article, we will show you how to repurpose blog posts into other forms of content so that you catch the eye of your readers!
Why should you repurpose blog posts?
Let’s be honest blogging is hard work! It takes hours of research and writing before the actual post can be published. If someone reads it at that point in time then there is no guarantee that your audience or interest levels will still exist when new content goes live because those precious hours have been wasted on something which may never get seen again.
You should repurpose your blog posts because it will help you save time and extend how long they’ll be relevant. It’s also about maximizing engagement with your most loyal readers, which will lead to better branding opportunities down the line like speaking engagements, book deals, or consulting gigs.
Repurposing posts allows you to distribute your content in different forms without sacrificing any SEO value from search engine rankings. So using a powerful tool like Semrush makes it easier for you to optimize your SEO value for better search engine rankings.
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There is a need to prioritize this because original posts move up as an archive while new ones are created every day while each one has its own page rank so everything gets indexed by Google and other search engines.
Blog reposts are effective because many people who follow you may not have seen your post before it was published again and others will want to revisit old favorites so they can share them with their friends offline. Repurposing blog posts also allows bloggers to reach a larger audience by publishing the same content on different platforms like Facebook, Twitter, and LinkedIn as well as in print media or even on YouTube.
Finally, how often does anyone come out with new ideas? If all of your best content is locked up inside one blog post that is only posted once per year, then how do you plan on growing an active following drawn to original high-value content? One way would be by repurposing it.
How to repurpose blog posts?
New content is always needed and reposting old content will allow you to reach new audiences who may not have been aware of the older post. So here are 7 easy steps on how to repurpose blog posts.
Step One: Find older content that you want to publish
This could be any type of post from your archive, including those published on specific dates or with a certain keyword focus in mind. If the content is not showing up immediately in Google search results, make sure it’s included in an appropriate category such as past articles. Check how much text appears at the top and bottom of your page when it loads using developer tools.
More than 500 words should do the trick! The number of words in your article matters because it is directly connected to your reader’s engagement. Note down what date or keyword combinations have worked well before so they can help guide how you write new material for similar blog posts.
Step Two: Write an introduction paragraph
Add a new introduction paragraph stating how this article is different from the previous one, why they may want to read it now versus when it was originally published, etc. With each successive repurposed content, try to answer questions your audience might have such as: why should they care, what can they learn, and how does the content apply to them.
Step Three: Re-write
Your goal here is to make your content as fresh and new as possible but still in keeping with how you have written before so that your readers will recognize the style of writing they know from reading your blog.
If you can’t find any suitable material for an old post on your archive page, try Google search or a similar site such as Archive.org for inspiration. Better yet, you can use Jasper to help you re-write your content.
Step Four: Add relevant graphics
Pepper in photos or videos that are relevant to your blog post’s subject matter. Visually appealing articles are known to catch the eye of any reader so it’s always best to add them to your blog post. Be sure that all photos and videos are linked and credited to their creators appropriately.
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Step Five: Promotion
Add a promoted tweet featuring this specific article to increase its visibility further through social media channels such as Twitter or Facebook when someone clicks over to read it online. This is usually easy to do by pasting some pre-written text into an online form or using your own promoted tweet service.
Promote your blog post on social media, e-mail newsletters, and other website channels you are subscribed to. Doing so will help you reach a wider audience which will hopefully include some new readers too.
Step Six: Linking
Include links back to old articles from your website’s archives for readers who are interested in reading more about a particular topic you have covered before on your site. Connect with other bloggers whose work is relevant and include them as influencers if possible so they can help promote your repurposed material also! Look up hashtags associated with topics you are writing about and include those in your post.
Make sure any links within this article lead directly to its URL rather than appearing as text or images only. This way when readers click out of the page they’ll be able to see what else you have written too! Include related articles as well as older ones when adding updates. This will create a sense of continuity within the blog and help readers feel more engaged with your content.
Step Seven: Monitor your progress
You can check how often the post appears in Google search results, how prominently it ranks against other similar articles on a given date, and which sites link back to it. This applies especially to ones that target an audience closely related to yours. These metrics will help judge how successful the repurposing strategy has been so far.
How often should you publish new content?
That is a question for a specific situation and there are no hard-and-fast rules. But oftentimes one of the best ways to repurpose blog posts is with a how-to article or video tutorial. These can get shared more broadly than just on your site because they provide information about how to do something instead of just describing it in text.
The key question that you need to ask yourself about any post is: how long will this information be relevant for my audience? If your blog post has information that your readers still find value in, then why not keep updating your blog with fresh facts?
But even if there’s no expiration date on some topics, don’t forget about quality over quantity so we advise that you publish fewer but better articles per month instead.
Although if the article can change within two weeks because of social media trends, then try to post about them once a week, and have the date automatically updated with each new posting.
To stay relevant and engaging, you need to make sure that your blog posts are updated. Repurposing your blog post is a great way to create new and engaging content that will make your blog posts more relevant. It can also help you save time on creating new content for your website or social media pages.
Creating blog posts with a specific goal can be an easy way to repurpose your content and make it more engaging. With the steps we discussed in this article, you can start repurposing your blog posts so you can reach a wider range of readers!