The best way to start a content marketing strategy is by coming up with a plan. This will ensure that you are able to provide value for your readers and generate revenue for your business.
Content marketing can be difficult, but the right planning will make it much easier.
In this blog post, we’ll discuss how to plan a content marketing strategy so that you can see results in no time!
What Is a Content Marketing Strategy?
Content marketing is a great way to build awareness for your brand and product or service. A content marketing strategy involves designing, creating, publishing, sharing, and promoting the right type of content at the right time in order to achieve specific business outcomes.
The content might include how-to articles on how something works; how-not-to articles that warn how you might make the same mistake; how-to videos showing how to do something in a step-by-step way, or how-not-to videos that show what happens if someone doesn’t follow instructions.
The goal of content marketing is to help people solve their problems and take action on your products or services before they even know how much they need them.
Steps on How to Plan a Content Marketing Strategy
In this section, we will be talking about how to plan a content marketing strategy.
Here are the steps on how to do so:
Determine Your Goals
If you don’t know where you’re going, how will your plan get there? Your goals are the first step in developing a content marketing strategy. Goals should be SMART: specific, measurable, achievable, relevant, and time-bound.
It’s also important to take into account what your company wants to achieve through content marketing so that all of the content you create is aligned with your company’s goals.
Goals can be on a company-wide level, in which case your goals should include how content will help with marketing initiatives like lead generation or branding. Goals can also be more specific to the individual piece of content you’re creating and how that fits into an overall strategy for reaching out to a particular audience.
Examples of goals:
- To increase the number of leads generated from our blog
- To increase the visibility of ____ as a thought leader in the industry
- To create content that is more shareable on social media
- To generate awareness of ____ and how we can help with/solve ___
Define Your Audience
Define your audience and the benefits they will get from reading/watching your content. This will help you choose how to present your content and how often.
You also want to know what are the interests of your audience. From there, you can pick how often to post content that interests them and how much time they will have for consuming it.
You also want to know how quickly consumers of the service/product or people who are not yet customers get information about a new product release so you can plan how long before the launch date you should start to promote your content.
Knowing who your audience is will also help you determine how much time and how often to post content that interests them.
Create Detailed Plan
Once you’ve known who your audience is and how to cater to them, you should create a detailed plan that includes what your strategy is going to be. This should include how frequently you post, how long the posts are, and what type of content they will cover.
How often do you post?
For this strategy, it’s important to have a consistent and predictable publishing schedule. This means your posts will be published on the same day of the week at about the same time each week. In addition, if possible, try to keep your content within 800 words or less so that it is not too long.
How long your posts are?
The length of your content should be determined by how much information you have to share. A quick, short post is great for small pieces or topics like how many posts a day can an author write?
Your blog will get tired if it’s constantly posting at the same level and frequency – that’s why we recommend changing up how often they are published (as long as you aren’t publishing less than one post a week).
What type of content your post will cover?
Your detailed plan must also include what type of content your post will cover.
For example, you might be planning how to plan a content marketing strategy and your types of content would include: how to write blog posts; how to create social media posts; how to get the word out about your new company with an email campaign.
Choose a Platform to Host Your Blog or Website
There are many blog hosting platforms to choose from. You can use Blogger, WordPress, Squarespace, or any other platform that you like the look of. The most important factor is how you will maintain your content and how much time it takes to set up a website for blogging purposes.
If you are short on time then choosing a platform like WordPress or Blogger is ideal. With these platforms, you can sign up, start blogging, and be hosted in minutes!
Artificial Intelligence as a Help in Your Content Marketing Strategy
Artificial Intelligence is all the rage these days. It might be because we are finally starting to get how it will change our lives or how much an entrepreneur has to do with regard to content marketing strategy.
Regardless, AI can help in many ways which may not have been apparent before and one of those ways is providing you insights into your content marketing strategy.
Artificial Intelligence is software that mimics how humans think, how they process information, and how they make decisions based on what input has been given to them.
It does this by looking for patterns in data sets like your site analytics reports or user engagement and places predictions about the future state of activities happening with respect to marketing strategies.
Artificial Intelligence is a great way to get insights into how your content marketing strategy should be tweaked. It can provide you with feedback on how users are reacting to the changes that have been made and how they’re responding positively or negatively.
AI also provides ideas for new avenues of content marketing, as it will notice patterns in what has already been done and how people are responding to it.
AI can also provide you with a list of what content is popular or trending on social media, which will give you ideas for how to be more competitive in the marketplace as well as how much time should be spent concentrating on one type of content over another.
These examples just scratch the surface when it comes to how AI can help with your content marketing strategy.
Planning a content marketing strategy can be hard, but by following the steps in this article you should now know how to plan a content marketing strategy.
We hope that this article has been helpful, and if you found it to be so please share with other people how they can plan a content marketing strategy.
Thank you for reading this blog post on how to plan a content marketing strategy!