Content Marketing is a strategy that is used to attract new customers and increase awareness of the product or service you offer. Let’s take a closer look at how is content marketing done.
How Is Content Marketing Done?
Companies create valuable and interesting content that they publish on their blogs, websites, social media channels, and more.
There are many ways to use content marketing but it can be summed up as the creation of valuable content with the intention of attracting prospects who will become customers or advocates for your company.
So how does one go about doing Content Marketing?
It Starts with an Idea
Think of something that you want to communicate in order to pique someone’s interest enough so they’ll come back for more information. For example, you want to create content about how your hair transplant clinic can save a person money when the person makes the decision to have a hair transplant.
Create Your Value Proposition
What problem does this solve? In our example, you would show how much people would save by having their procedure done in-house rather than sending a client to another clinic.
Create Your Headline
What does it say and why should someone click on the link? “Hair Transplant Clinic Saves You Money” is a great headline because it addresses the problem, tells people how to solve that problem, and includes the word ‘money’ which is always good.
Create Your Call-to-Action
What does it say and why should someone take action? Your call-to-action is the direction in which you’re trying to guide your readers and what will happen once they click on the link.
In our example, we would probably want the reader to contact the clinic and make an appointment, but you can have many call-to-actions, such as “learn more” or even a signup form that would collect their email address.
Create Your Content
Create a blog post that is either original or repurposed content from another source. Write something interesting about hair transplants as it relates to saving money and make sure to include your value proposition, headline, and call-to-action within the body of the article.
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Distribute Your Content
Publish your blog post and share on all of the available social media outlets that you can access so people can see it, read it and hopefully click on the link.
Monitor Your Results
See what traffic is coming from where so you can adjust your marketing tactics as needed.
Repeat these steps until you have a complete content marketing campaign in place!
Tips on How to Do Effective Content Marketing
Here are 8 tips on how you can be effective in using this strategy:
1. Create High-Quality, Highly Relevant, and Informative Content
The quality and relevance of your blog posts should match those qualities found in what you offer to potential clients. Basically, if your product or service is of high quality, it will reflect in the content you post to help market and grow your blog.
If people aren’t engaged with what you’re blogging about or can see that it’s adding no value to them, they won’t be inclined to read through your entire blog posts – let alone head to your website or check out the rest of your content.
2. Share Unique and Interesting Information
Creating a blog full of only one type of information is not enough to attract a great number of viewers, let alone keep them interested in what you’re offering! In order to do so, share unique and different points of view on topics that people are interested in.
The more you post, the more your blog will stand out from others, and people will be much more likely to take notice of it.
3. Posing Questions
Asking questions that can involve a lot of people in giving their opinions can be a great way to encourage interaction with your online audience. It also allows you to get into the minds of your readers, as you can gain a better understanding of what they may be looking for when they land on your blog
4. Make It Easy to Consume
Remember that people are browsing while doing other things – work, school, etc. If you’re going to be using infographics or videos in order to provide your audience with a better understanding of the topic at hand, make sure that they are easily accessible by providing links to them on each blog post.
People will appreciate it and be more likely to take the time to read through your content if you’re not making them spend hours clicking multiple links just to get all of the information you’re offering.
5. Create Lots of Different Types of Content
Varying what type of content you share can help you appeal to a wider audience. You never know who your audience is until you try to see what type of content they’ll respond best to.
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6. Be Consistent
The key to content marketing is consistency. Without it, your blog won’t draw in the audience you’re hoping to attract. Consistency means creating new and unique content on a regular basis, as well as sharing it on the same social media channels regularly.
If you’re not going to be consistent in your schedule of posting (you should have one – even if it’s every Monday, Wednesday, and Friday), then you’re better off not trying to create a blog in the first place.
After creating all of this great content, you need to get people to notice it! The regular promotion of your blog means getting as many eyes on what you’re publishing and then converting those viewers into customers or clients. This can be done by posting about it on social media channels.
8. Use An AI Writing Assistant to Create Your Blog Posts and Ads
This AI writing assistant has been a great help for online marketers lately. This will help you write fast yet with quality content. AI software like Jarvis is used to automate content production. You can input your topic and it will write the article using a template you provide.
In short, they use AI technology for marketing purposes in order to create effective contents that will attract customers – all by itself.
Just remember that when you’re doing content marketing, the most important thing is to be interesting and engage your audience in a way that will keep them coming back for more.
Content marketing also requires consistency in order to work effectively so make sure you’re posting regularly – at least once per week!
In addition, keep in mind how people consume information when creating your blog posts by making them easy to access from links within each post. Finally, don’t forget about the promotion!