Content marketing is a digital strategy that focuses on content to help with SEO. It can be anything from blogging, video creation, social media posts, and more.
In this blog post, we will discuss how content marketing helps SEO in three ways: first by providing relevant organic content for search engine crawlers, second by increasing the number of links pointing back to your site, and third by encouraging engagement (comments, shares).
Content Marketing: Definition
Content Marketing is an inbound marketing approach focused on the creation and sharing of content with an end goal to attract, engage, and convert customers.
Content Marketing is how you tell your company’s story through every channel that connects with a customer. It encompasses why products or services exist; how they are made; how people can get them and how pricing works.
It’s not just about blogging anymore: As content continues to grow and become more ubiquitous, it’s critical for brands of all kinds—from major corporations to small businesses—to build a strategy around how they want their content presented.
SEO: Definition
SEO is the acronym for “search engine optimization.” The goal of SEO is to rank well in search engines like Google, Yahoo, and Bing. To do so you must have a website that has content related to what people are searching on those particular sites. For example, if someone searches how many calories are in an apple it will likely be the first result. To make your website rank well, you must have written content to answer questions people may be looking for.
In summary, content marketing and SEO work together because they both are meant to draw viewers in. Content can help the viewer find what it was they were looking for while SEO provides the right keyword for search engines to find your website.
How Content Marketing Helps SEO
Content is the key to successful SEO. More than how many keywords you have, how high your page rank is, or how often your site gets crawled and indexed by Google; content marketing has a huge impact on how well your website ranks for relevant search terms. It specifically affects how optimized your pages are for generating targeted leads that convert into sales.
Here are three ways how content marketing helps SEO:
Provides Relevant Organic Content for Search Engine Crawlers
Through content marketing, search engine crawlers are able to find and index fresh new web pages that provide relevant organic information.
This is how you rank for your desired keywords in Google. In turn, this will lead more people towards your site and increase your web traffic.
Content marketing is how to allocate a larger budget in SEO and get a better return on investment.
If you’re looking for high-quality content, make sure it’s original, compelling, and optimized for search engines by following these guidelines:
- Create informative articles or blog posts that are relevant to what the site owner wants to rank for.
- Make sure the content is unique and not copied from somewhere else.
- Provide a link back to your site in an author bio at the end of every post or article. If you have any other social media profiles, include those links as well.
- Don’t forget how long your posts should be by using Google’s word count tool.
- Include a call to action at the end of your post so that readers can take some type of next step. This could be how they contact you, sign up for your newsletter or subscribe to an RSS feed.
- Use keywords in every paragraph and make sure not to overuse them with each one only once.
- Optimize your images with keywords to make your blog post more visually appealing.
- Include links within the text of your content so that readers can quickly click and find out how these new ideas relate back to other topics.
Increase the Number of Links Pointing Back to Your Site
Another way how content marketing helps SEO is how it increases the number of links pointing back to your site. By getting people from other sites and blogs to link to you, they’re telling search engines how important your content is.
This in turn will make them rank higher on Google’s SERPs or Search Engine Results Pages – giving more visibility for all those searching online.
Content Marketing is how you get people talking about your site, products, or business which can also lead to increased website traffic.
If enough webmasters and bloggers are linking to your content on a regular basis this will make the search engines notice how popular it is becoming with them – meaning that they’ll rank higher in Google’s SERPs for your targeted keywords.
The links coming from content marketing will also have the anchor text linking to your site which will increase how many people click on them and visit you as a result.
This is one of the most effective ways how content marketing helps SEO because it strengthens how important your website, products, or business are in search engine ratings.
Encourage Engagement
Last on our list on how content marketing helps SEO, is how it encourages engagement.
Content marketing pushes your blog to the top of search engines, making it easier for people to find you and learn about what you’re doing online.
This can lead to increased traffic, more email subscribers, and even sales lead. The key here is that content marketing helps in all areas SEO-related.
Content marketing is how to get more eyes on your site which results in increased traffic and engagement.
In other words, content marketing helps SEO because it provides a steady stream of quality leads that will grow into loyal customers over time. – With the right strategy, you can add links back to your blog from third-party sites or even have guest bloggers.
Using Artificial Intelligence in Helping SEO
Artificial intelligence is being developed to make the internet a more interactive and personal experience for users. With how advanced this technology is becoming, it has also been applied in helping with SEO tasks such as improving ranking algorithms or understanding user intent to improve search results.
The potential of artificial intelligence (AI) may be limitless, but how can AI help your website? One major way is by improving how search engines rank your website. Google works to find the best possible results for any given query, but with AI’s help, it can now analyze content and readability as well as how often a page has been cited in other sources such as news outlets or social media sites.
For example, if you publish an article about how to grow tomatoes, AI can analyze the content of your article and how readable it is. It could also calculate how often that page has been cited in sources from other websites or on social media sites such as Facebook or Twitter.
AI will then be able to provide Google with a list of possible pages for any given search query based on how relevant and readable the article is, how often it has been cited by other sources, and how many social media sites have been linked to that page.
For example, if someone searches for “best ways to grow tomatoes” on a Google search engine they will be presented with your article as one of their top results because artificial intelligence was able to determine how relevant it is to the search query.
The benefit of using AI in this way is that Google can better understand how people are looking for information on their site and provide them with more accurate results than before.
Conclusion
In conclusion, the relationship between content marketing and SEO is a symbiotic one. Content helps search engines rank your site, which in turn returns more traffic to the site from people searching for what you offer.
We hope that this post helped you understand how content marketing helps SEO!