Content marketing is one of the most popular tactics for running a successful digital marketing campaign. It helps businesses build relationships with their audience and establish themselves as thought leaders in their industry.
But what is content marketing and does it really work? What does it do and how can you use content to your advantage?
In this definitive guide, I will answer all of your questions about content marketing!
What is Content Marketing?
Content marketing is one of the most popular digital marketing strategies to date, as content (such as blog posts) can be used to establish yourself as an authority in your industry or niche.
Content marketing is “the art and science of creating and distributing high-quality content that engages audiences and builds trust, awareness, or a desire to take action.” (Sprout Social).
A lot of brands use social media as their main source for creating content, but there are other platforms that you can use such as:
- Email Marketing
- Guest Blogging
- Video Marketing
- And much more…
When putting together a content marketing strategy, you need to consider what type of content you will be creating for your audience. Will it be blog posts? Videos? Articles? Infographics?
Once you have determined the type of content that will fit into your campaign, here are some tips on how to make your content more effective.
The goal of content marketing is to create and distribute valuable, relevant, and consistent content in order to attract customers. Content should be engaging so that readers will keep coming back for more.
How Is Content Marketing Different From Traditional Marketing?
Content marketing is about the creation and distribution of content to attract, engage and convert prospects into customers. Having relevant, consistent, and valuable content will significantly increase the amount of traffic to your website.
Content marketing can be used to attract potential customers and potential employees. It is a way for businesses to show their products in an educational manner instead of pushing them out there on the market.
Content marketing is NOT about creating one piece of content and hoping that it will change your business overnight. A successful content strategy will require you to create engaging new content on a consistent basis so that your audience will continue to read your blog or visit your website.
Content marketing should be part of an overall marketing strategy for any business as it can help you attract new customers and turn them into repeat buyers. Content marketing allows businesses to produce valuable content that their prospects find helpful, which in turn increases trust and brand recognition.
Content marketing can be used to increase sales, improve search engine results, and share information with your customers. By creating content that is consistent, valuable, and up-to-date you will establish a strong presence online as an authority in your industry.
On the other hand, Traditional Marketing focuses on advertising campaigns and sales promotions to increase awareness of your business and your products. With traditional marketing, you are using paid media channels (such as Facebook Ads) to reach a wide audience.
Traditional Marketing is NOT about creating one ad campaign and hoping that it will change your business overnight. A successful conventional marketing strategy will require you to create engaging ad campaigns on a consistent basis so that your prospects will continue to see your ads on a regular basis.
Traditional Marketing should be part of an overall marketing strategy for any business as it can help you attract new customers and turn them into repeat buyers.
The difference between content marketing and traditional marketing comes down to “how” people are marketed too – through storytelling in one case as opposed to shouting at you in the other.
With content marketing, you are trying to create “value” for your audience which will lead them down the path from being a prospect to becoming a customer. The point is that content marketing has changed what it means to market and how people think about brands.
Why Do You Need Content Marketing?
For a business, content marketing is something that has the ability to generate leads, increase sales and drive traffic. Rather than focusing on one specific type of content like videos or blog posts, a business can use content marketing as its main form of advertising by creating many different types of content that will resonate with various demographics.
With so much information out there it is difficult for customers to know which brands are worth their time and which are not. Through content marketing a business is able to create content that speaks directly to these people, answering the questions they have or providing them with information about products and services before they even take the first step towards finding out more.
Here’s more list of why we need content marketing:
Great Way to Grow Your Business
Content marketing is a great way to grow your business, and its importance can’t be stressed enough. If you don’t invest in content marketing, you are missing out on one of the greatest opportunities for your business to succeed online.
Today’s consumers expect brands they interact with online to consistently provide value. With so much information available at the click of a button, consumers are no longer impressed with a company that merely offers goods or services.
They want companies to help them answer questions and get the information they need as easily as possible.
Content marketing is an integral part of this shift in consumer expectations: It helps you deliver exactly what customers want from your business. And when you invest in content marketing, you don’t have to spend a fortune to give your customers what they want.
In fact, content marketing can be a powerful tool for making smart investments in your business that don’t cost much money at all.
Affordable Form of Marketing
Content marketing is a form of digital marketing that uses articles, blogs, and videos to attract customer attention. It is regarded as one of the most affordable forms of marketing since it doesn’t require a huge investment upfront or any fee.
All you have to do is come up with content ideas (articles) about your business and then publish them online.
The main goal of content marketing is to capture a visitor’s attention, answer their doubts, and keep them engaged with your brand. This will help you achieve a higher conversion rate which in turn improves sales opportunities.
Drive Traffic and Leads to Your Website
Content marketing is one of the most cost-effective ways to drive traffic and leads for your business. Companies use content marketing when they want to get more potential customers’ attention without having to spend a ton on ads.
Content marketing is the process of creating content for your audience, then sharing that content to attract more prospects. When done correctly, a consistent content marketing plan can help you capture leads and educate customers to eventually turn them into paying customers.
Your business’ content marketing strategy should create specific goals for each piece of content you create. For example, if your goal is to increase sales, you’d want to create content around lead capture and copy.
Content marketing isn’t limited to written articles – it’s not unheard of for businesses to create podcasts or even videos as part of the strategy.
With content marketing, you can positively affect how millions think about your product or service, and quickly build trust in your brand.
Excellent Way to Build Online presence
The technique of content marketing has been used by the top brands for building a strong online presence and recognition. This strategy allows businesses to connect with their target audience who are the potential clients in an effective way.
It helps them in explaining their solutions and services to these people with minimal effort, thereby reducing the cost of advertising.
Creates a More Intimate Connection With Your Audience
In the past, people have been compensated for their attention in four primary ways — by being paid to perform a service (a job), by receiving dividends from investments made on their behalf, by buying or selling goods and services that had inherent value, and/or through access to information.
The next evolution of this trend is attention as currency, or the idea that attention is now more valuable, and therefore increasingly harder to earn and keep. Content marketing plays on this trend by creating more value for a brand’s audience in order to increase its level of engagement with that audience.
Helps You Establish Yourself as an Expert in Your Field Online
If you want to establish yourself as an expert in your field, content marketing is an excellent way to do so.
Forbes contributor and CEO of The Marketing Zen Group says “you are what you publish,” adding that well-written pieces online help people acquire new skills, find valuable information, and establish themselves as trusted users on discussion platforms.
Why Content Marketing Works?
Content marketing works because it is a great way to build trust with your audience. When you create content that has an educational component, customers are more likely to believe in what you say and want to buy from you also.
It helps establish credibility as well. It’s no secret that the internet can be full of fake reviews or other content that doesn’t reflect the true experience of a product or service. Plus, many people have turned to social media for reviews and recommendations when they are considering buying something new.
This method of marketing will also help you to get your company’s name out there. There are so many potential customers on the internet who may not know about your business yet, but if they stumble across great content that you have published it could make a difference in their decision to buy from you.
And this is all without any sales pressure.
Also, it is cost-effective and does not require a huge in-house marketing team. All you need is some spare time to create content and a method for people to access it, so they can read your articles and see your message.
Content Marketing also works as it can be used in many different ways like email campaigns, blog posts, webinars, and more.
It’s vital for brands to make an investment in creating great content that will support their marketing strategies.
What Makes Good Content Marketing?
Content marketing requires a focus on the quality of content and long-term success, rather than short bursts. Publishing something that is not good enough might be the norm for some because it takes less time to create but may do more damage in the end.
Consumers will notice a decrease in engagement rate with low-quality content, and the content will not rank as well in search engines.
Content marketing is a long-term strategy that requires patience and consistency with publishing good quality content on a set schedule over time. It’s important to remember that even though it can take months for the results of this type of marketing to be seen, the benefits and rewards are worth the wait.
Here are some tips that make good content marketing:
Content Should Be Relevant to the Audience and the Topic
For content to effectively engage the audience and create an impact, it should be relevant to the audience and the topic of discussion. A marketing campaign that tries to sell products and services without being addressing specific problems or issues faced by customers will not last long and will not become popular in this competitive modern world.
If you have anything to say or share, make sure it is directly connected to the problems and issues of your audience.
This is something that a lot of marketing experts have been noticing in last year’s campaigns. The growth rate of campaigns that effectively cater to customer needs has always been higher than any other type of campaign strategy.
Content Should Be Written in a Conversational Tone
The articles should be written in a conversational tone. It is not an article you are writing for the search engines, rather it is to attract the reader. The article should flow smoothly and naturally from sentence to sentence like a conversation between two people who are on the same page.
Content Should Have Emotional Connection to the Audience
The core value of the article is to make the readers feel something. You need to create an emotional connection with your audience by relating a personal story or experience and giving them an insight into your personality.
The article should be as much about you and your company as it is for the solution offered in that article.
Content Should Have One Clear Call to Action
The article should have a very clear action to be taken by the reader. This could be signing up for your email list, requesting a demo, or getting in touch with you.
The calls to action need to clearly evoke an emotional response in the reader which makes them click on that call to action button and take the desired action.
Content Should Provide Value and Not Just Sell a Product or Service
A content marketer has to consider a lot of factors when it comes to determining the keywords, their relevance in the overall context, and how they should be used effectively in order to create ample value for the reader.
Creating content that is valuable will certainly help you gain trust amongst your readers and would work while increasing sales. Content marketing is definitely not new.
However, in today’s digital marketing world, it is underrated by many businesses. Many of these companies make the mistake of focusing more on PPC and other forms of advertising tactics which are all about lead generation and none to create a relationship with their customers.
This is when content marketing steps in and offers an entirely different perspective!
Content Marketing Should Be Original, Authentic, and Relevant
Giving your audience original, authentic content is one of the most important factors in content marketing. If you create original, high-quality content that is personalized to your consumers’ interests, you’re more likely to succeed.
Authentic means that you express yourself through your content and connect with readers on a personal level. This may mean giving tips that will help your customers or showing them how to solve a problem.
What Are Examples of Content Marketing?
Content comes in many different forms, which is why content marketing can be so diverse. Here are a few examples of the types of content marketing that you should try to employ for your business if you haven’t already.
Having a content marketing blog is an easy way for your business to share knowledge with its customers. It’s important that you keep in mind the keywords you’re targeting when writing your blog posts.
This will make it a lot easier for people to find your content (and what they’re looking for) on search engines like Google, Bing, or Yahoo!
What is blogging all about?
If you’re asking yourself “what is the purpose of a blog” when it comes to your business, then the answer is pretty simple.
The purpose of your blog is to answer questions that prospective customers have and to let them know more about your products and services. The benefit is that search engines like Google and Bing index and display your content in their search results, which increases your brand’s visibility.
If you’re not that great at writing, be sure to check out our free guide on how to become a better writer.
What is the best blogging platform?
While there are many different blog platforms available, WordPress is by far the most widely used.
Approximately 60+ million people use WordPress, making it the most popular blogging platform in the world. You have complete design freedom, it’s free, open source, and it’s extremely flexible.
Content marketing vs blogging: what’s the difference?
Blogging falls under the umbrella of content marketing, which is why the two often overlap.
The goal of content marketing is to provide customers with information that educates them about your brand and makes their decision-making process easier. You can support your content marketing goals with many different strategies (all of which are discussed in this article).
All of these different content strategies are used with the end goal of building trust with your customers.
In comparison, blogging involves posting regular content to a specific website that is updated regularly to keep it fresh. The most recent blog entries will appear at the top of the blog content list.
Whether you’re promoting a product, providing valuable information to your readers, or setting your business up as a thought leader, the goal here is to communicate with your audience.
That alone makes blogging an important part of your overall content marketing strategy. If you’re interested in doing content marketing without a blog, keep reading.
Video Content Marketing
What is video marketing?
Video marketing is when you use videos to promote the products and/or services you have to offer. You can use this form of marketing to educate your audience, increase the level of engagement with your social media, and reach your audience on a new platform.
Videos are a great way to get your message out there. It helps you engage with customers and it also gives them the opportunity to see what your business looks like on an informative level.
On top of that, video marketing doesn’t require any special skills or equipment – in fact, all you need is something as simple as a smartphone!
Why video marketing is so powerful?
Using videos to explain your products is a very smart idea.
Potential buyers can learn a lot about a product through video content. According to Wyzowl video marketing statistics…
- 94% of marketers say that videos have helped their customers better understand their products and services
- 86% of marketers say that video content has helped them to generate more leads, and
- 81% of marketers say that video has helped increase their sales.
If you do not clearly explain what your product does and how it can help your customer, they will not buy your product. Video content allows companies to clearly demonstrate the benefits of their products and services.
17 Video content marketing ideas:
- Product demo video
- Thank you video
- Customer testimonial video
- Blog post or article turned into a video
- Q&A with a prospective client
- User-submitted product video
- Whiteboard video
- How-to video
- Frequently asked questions video
- Value proposition video
- Screencast video
- Contest announcement
- Product comparison video
- Top 10 list
- Pitch video
- Offer video
- Interview with an industry expert
How to make short marketing videos?
One of the simplest ways to create a video is by using already existing blog content, but it can be difficult and time-consuming to do it manually. Thankfully the folks over at Pictory.ai realized this and came up with a powerful cloud-based solution.
With Pictory, you can easily convert your existing written content into branded videos for many uses, including social media. Create videos faster and increase brand awareness on social media using Pictory.ai.
What is a podcast and how does it work?
Podcasts are audio content that you can either listen to or download on your computer. They’re a great way for companies to share their knowledge with consumers and provide them information about services they offer, products they have up for sale, etc.
Podcasts are popular because they allow people to consume content whenever and wherever they want.
What is the difference between YouTube and a podcast?
A podcast is typically a serialized audio program that you can subscribe to and download, while YouTube is a video-sharing website where you can watch videos on demand. While both platforms allow creators to share their content with the world, they have different purposes.
Podcasts are often used to share in-depth conversations with listeners, while YouTube is more commonly used to share short videos. This doesn’t mean that podcasts can’t be long or that YouTube videos can’t be short, but it is a general trend.
Additionally, podcasts typically have a more personal feel to them, as if you’re sitting down and having a chat with the creator, while YouTube videos are more polished and produced.
Is a podcast a content marketing strategy?
There is no simple answer to this question. A podcast can be a great content marketing strategy, but it depends on a number of factors, such as your target audience and the type of podcast you create.
If you create a podcast that is interesting and informative, and if you target it at an audience that is likely to be interested in what you have to say, then a podcast can be a great way to reach out to potential customers and build your brand.
However, if your podcast is not well-targeted or if it is not interesting, it is not likely to be very successful.
Do podcasts work for marketing?
There is no one-size-fits-all answer to this question, as the effectiveness of podcasts for marketing will depend on a variety of factors, including the topic of your podcast, your target audience, and how well you promote your podcast.
However, in general, podcasts can be a very effective marketing tool, as they allow you to reach a wide audience and build a strong relationship with your listeners. When it comes to promoting your podcast, there are a few key things to keep in mind.
First, make sure that you have great cover art and an interesting description, as this will help to attract new listeners.
Second, consider using social media to promote your podcast, as this is a great way to reach a wider audience.
Finally, be sure to actively engage with your listeners, as this will help to build a strong relationship with them.
What do I need to start a podcast?
To start a podcast, you need a few things:
You can find microphones and editing software relatively cheap, and many hosting services offer free tiers. Once you have those things, you can start recording your podcasts and publishing them online.
Should you start a podcast?
It depends on your business and your target audience. If you think that a podcast could be a good way to reach out to potential customers and boost your brand, then go for it! But make sure that you put in the necessary time and effort to make your podcast successful.
What is an infographic?
An infographic is a visual representation of information, data, or knowledge. They’re great for giving people an easy way to digest content and they also provide businesses with the opportunity to share their message without making it sound too salesy.
Email is a great way for businesses to provide their customers with updates and promote new products. They’re also easy for people to read on the go so they can access them anytime and anywhere they want!
Webinars are a great way to provide live information and content to their customers. Not only do they give people the opportunity to ask questions in real-time, but they also allow businesses the chance to present themselves as experts in specific fields of interest.
Slideshows are a great way to present information in an entertaining and easy-to-digest format. They can be used as standalone presentations or they can also be coupled with content such as videos and audio files for additional multimedia appeal.
Case studies are just what they sound like – stories about how a product or service has helped someone overcome an obstacle. They’re great for showing potential customers the value of your products and services in relation to their own needs.
eBooks are like blogs on steroids. They’re longer, more in-depth content pieces that can be downloaded and read at any time of day from a laptop, tablet, or smartphone.
eBooks are an excellent way to share your expertise and experience with a targeted audience. They can be sponsored, niche-marketed, or monetized through affiliate links in order to bring revenue back into the business.
Quizzes are a great way to get people to interact with your content. Interaction is the key to creating engagement, and quizzes are one of the best ways to do just that. Quizzes are also a fantastic way to boost the popularity of your existing content.
Contests are an excellent way to engage customers, increase brand awareness and build relationships with clients through social media channels like Facebook or Twitter. Contests offer something for everyone; whether it’s a chance at free products, prizes from other brands that you love, or even cash!
When executed correctly, contests are a fun way to engage your audience and keep them coming back for more.
Some brands use Contests as an opportunity to collect email addresses from potential customers in order to send out newsletters or other marketing materials that might not otherwise be read by those same subscribers.
Frequently Asked Questions
Creating a frequently asked questions (FAQ) page on your website or blog can be a great way to answer the questions your target audience is most likely asking. It can also help provide some transparency and build trust with potential customers, giving them an idea of what they are going to get before they even make their purchase decision.
Guest Blogging is a strategy used in content marketing to share your expertise with other audiences. It’s one of the most effective ways for companies and individuals alike to achieve exposure, generate leads, build relationships with influencers and create thought leadership within their industry or niche while building credibility.
What is a meme?
Memes are a form of expression that can be used to convey emotion, humor, and information. Memes are often shared through social media in conjunction with other content such as photos or videos.
How to pronounce meme?
Based on the Oxford English Dictionary and the BBC’s Pronunciation Unit, the correct way to say “meme” is “meem.” Some people may pronounce it “may may” or “mee mee,” but that would be incorrect.
Richard Dawkins coined the term in his 1976 book The Selfish Gene. Aside from defining the term, Dawkins provided a helpful tip on how to pronounce it when he said: “it should be pronounced to rhyme with cream.”
A few examples of memes:
Have a Great Day Meme
May The Fourth Be With You Meme
Is It Friday Yet Meme
When it comes to marketing your product or service, why not use memes to make your content more interesting and appealing to the customer?
Memes can be used in a variety of ways, from posts on social media platforms like Facebook or Twitter to physical marketing materials like posters for an event. The use of memes is not just limited to humorous intent; they are also useful for conveying information about a product or service.
How to make a meme?
If you’re wondering how to create a meme, it’s a lot easier than you might think. You can use something like the FREE meme generator from Canva to create some awesome memes quickly and easily.
According to the Canva website…
“With Canva’s free meme generator you can easily take a memorable moment and turn it into a viral meme in minutes.”
Live Streaming is a great way to allow your audience to take part in the experience. Live Streaming allows brands and businesses to engage with their customer base through Q&A sessions, interviews, product demonstrations, etc.
Live streaming can also be used as a powerful tool at conferences, exhibitions, or trade shows by allowing attendees/visitors access behind-the-scenes or to hear from the speakers in real-time.
Interviews are a great content marketing strategy because they can help you present new perspectives on your topic. A well-executed interview will not only be entertaining, but also informative for readers who are looking to learn more about the industry and get tips from experts in the field.
Interviewing an expert is one of the best ways to do this as it allows you not only to learn what they have to say but also to ask them questions that your readers might be interested in.
How to Get Started With Content Marketing?
Getting started with content marketing is really quite simple. All you need is an idea, a consistent schedule, and the willingness to put in some work creating content or outsourcing your content creation. Here are the steps you can follow to get started with content marketing on your own.
Define Your Goals and Objectives
Before you begin to create content, it is important that you define your goals and objectives. For example, are you creating content for PPC purposes?
Is the goal of this content to rank in search engines or simply drive traffic? You can’t measure success if you don’t know what success looks like.
What do you want to achieve with your content? Is the purpose of the content to generate leads, build trust, increase sales or drive traffic? What objective do you want your target audience to achieve?
One example of a specific objective might be: “To help new parents understand how to provide the best parenting experience for their baby.”
You could break this down and create sub-goals such as “To get parents to read our blog content” or “To help new mothers understand how to use a pacifier more effectively.”
With your goals and objectives in place, you can start working on writing the best article possible.
Find a Topic You Are Passionate About
The next step is to decide what you want your content marketing efforts to accomplish. Do you want to increase awareness? Drive traffic, generate leads, or improve your reputation and brand perception in a certain industry?
These are all goals that you can achieve by creating quality content.
Identify and Understand Your Audience
Before you can even consider creating content that your audience will want to read, view, or hear you need to figure out who they are.
If you’re not sure what kind of information your audience wants from you, it could take a fair bit of trial and error to find the right kind of content that people want.
So how do you identify and understand your audience?
There are a few different methods for finding out information about your potential customers. You could ask them questions directly, use surveys, or you could just keep an eye on what types of posts people like on social media and determine from there.
On the other hand, if you have existing customers already it’s easier to target what content they want and need.
Create a Strategy for Distribution
One of the biggest mistakes companies make is rushing into an initiative without considering how they will distribute their content. If you want to be successful, you need a strategy for distribution that includes the following:
- Where will you publish your content? What are the best sites to use and why?
- How do you create shareability? How do you create “buzz?”
- How do you get influencers to connect with your brand? What are the best strategies for doing this?
A good distribution plan will not only help your company reach its goals but will also build stronger relationships with partners.
Develop an Editorial Calendar
Developing a clear editorial calendar can help to improve your content marketing efforts.
Agreeing on specific deadlines for content creation can boost morale and motivate staff, preventing information overload (and burnout) from setting in when there is too much going on at once.
Based upon the company’s overall marketing strategy, create “content themes” that align with the goals of the company and that reflect upon customers’ needs.
It may seem minor, but ensuring that your content is properly titled can make a big difference when it comes to reader engagement. Headlines are often skimmed over before a piece is read, so it’s important to ensure that they are clear and compelling enough to draw people in.
Write High-Quality, Engaging Content
The information you provide can have a huge impact on your audience. If the quality of the content you produce is high, this will lead to more positive reviews and recommendations for other potential clients.
And if it’s low, it could make people stop engaging with your brand altogether.
There are various ways in which you can keep the content that you create relevant and informative. For example, you can:
- publish blog posts that are helpful to your readers;
- leverage case studies or testimonials from previous clients that will prove to others how great you are at what you do;
- create infographics for the visual learner in your audience.
If possible, it’s also a good idea to add a link to relevant social media profiles to your content, such as Twitter or LinkedIn. This will allow readers who want to get in touch with you the chance to do so.
Promote Your Content With Social Media
Content marketing can help you to generate leads, increase sales and improve your overall SEO rank. However, one of the most successful strategies that are used by companies is sharing content on social media platforms such as Facebook or Twitter.
When you post a link to your latest blog post on these websites, existing customers will see it in their newsfeeds and be reminded of your product or service. By taking advantage of this, you can easily get new customers to trust and buy from you.
Social media is a form of public relations but it’s not limited to marketing purposes only. You should also use social media platforms as an opportunity to engage with your customers directly and receive questions and feedback on what you have to offer.
How to Create a Content Marketing Strategy?
Learning how to plan and build a successful content marketing strategy is essential to the success of any business. There are three key areas that should be considered when developing a content marketing strategy:
- Target Audience
Content Marketing Goals
The ultimate goal of content marketing is to drive leads and sales. To do this, it can be helpful if the goals are SMART: specific, measurable, attainable, realistic, and time-bound.
You will also want to determine your success metrics so that you know when things are going well or not as expected.
One of the biggest mistakes that content marketing teams make is not having clearly defined goals. If you want to generate leads, your goal should be lead generation.
The same is true for improving sales or increasing general brand awareness and so on.
To find your target audience, identify their pain points. What kind of issues do they have? How might the right content help them solve those problems?
Consider how these individuals find information online and what kinds of things will work best for them when it comes to engaging and sharing your content.
When determining your competition, make a list of brands that are related to you in some way: similar industry, product offerings, price point, or other factors.
Then, think about what types of content they produce and find ways to differentiate yourself by producing something better.
How to Use Keyword Research for Content Marketing?
When it comes to content marketing, keyword research is extremely important. Knowing your keywords can help you determine what topics to create your content around.
It can also help you rank higher in search engine results pages (SERPs), which means more traffic to your site.
You may be asking, “how do I figure out the best keywords?” Thankfully, there are a lot of keyword research tools and software available on the market today to help you with this.
Here are a few popular keyword research tools that you can use:
Semrush – Semrush is a leading marketing suite with a variety of tools and reports for any online marketer. Whether you’re looking to improve your SEO, PPC campaign, or content strategy, Semrush has something for everyone in their all-inclusive tool package!
Ahrefs – Ahrefs is a comprehensive SEO toolset that offers free training materials and an amazing community of active users. It’s one of the top backlink analysis tools on the market, which can tell you about your website. Not only do they track your backlinks but they also monitor your keywords too!
Google Ads Keyword Planner – This is an online tool from the search engine giant, which will help you find keywords and their monthly cost per click (CPC) as well as global competition for each keyword.
Ubersuggest – Ubersuggest is a popular SEO and Content Marketing tool that helps marketers gain an edge with their strategy by offering one of the largest keyword databases ever available. With its help, you can also understand your competitors’ strategies while fixing errors on your website so they don’t hamper any efforts.
How to Measure the Results of Your Marketing Campaigns With Analytic Tools?
If you know how to measure your marketing results, then you will be able to run successful campaigns. Gathering and analyzing the data is something that most companies do not excel at.
And yet it is the key element in maximizing ROI, driving revenue growth, and ensuring product success.
There are some measuring tools that help you with this task. Perhaps the most useful is Google Analytics which enables you to measure your marketing campaigns and optimize your results.
Google provides a range of free tools to help you. One of those is Google Analytics, which helps you learn about your users’ behavior on your website and mobile app, as well as monitor the performance of your digital marketing campaigns.
After setting up the tracking code on each page of your site/app, all you have to do is wait for the data to roll in.
Here are some tips on how you can use Google Analytics to measure and monitor the success of your digital marketing campaigns:
- In order to get accurate reports, create a separate property for each individual campaign. This way you will be able to gather information about key aspects such as traffic sources, location data, and other specifics about your target audience.
- Provide information for as many pages of your website as possible. Google Analytics needs to be able to access all the data in order to analyze it, which is why you have to provide a tracking code on all pages of your website/app.
- Use the ‘Audience’ section to find out who visits your website/app. This way you will get a more detailed picture of your target audience. You can see not only their number and basic demographic data but also what devices they are using, which language they speak, etc.
- It is very good if you can break down the different segments of your target audience to identify those who are most likely to buy your products/services. You can also use these reports to decide how to improve the UX of your site/app and make it more appealing for your customers, as well as increase your conversion rate.
Keep in mind that Google Analytics won’t be of much use if you don’t take the time to learn how to read and interpret the data presented to you, especially if you are a beginner!
I hope that by providing some insight into the world of content marketing, you can use it to your advantage. As you’re aware by now, content marketing is a vital part of the modern marketing strategy.
It’s not only a way to generate leads for your business, but also establish credibility and trust through useful content that has been shared with others in social media circles. So now that you know what content marketing is, it’s time to go out and create some awesome content for your business!