Content Marketing Terms

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Above the Fold

Above the Fold is a term used in the content marketing world to refer to the portion of a webpage that is visible without scrolling. In other words, it’s what a visitor sees “above the fold” when they land on your page.

Above the Fold real estate is therefore extremely valuable, as it’s the first thing that visitors will see and can often be the difference between a conversion and a bounce.

As such, Above the Fold should be reserved for your most important content, whether that’s a call-to-action, an opt-in form, or simply an attention-grabbing headline. Above all else, your Above the Fold content should be RELEVANT to your target audience and aligned with their needs.

A/B Testing

A/B testing, also known as split testing, is a method of comparing two versions of a piece of content to see which one performs better.

For example, if you’re wondering whether to use a headline with the word “free” or “download,” you could A/B test by creating two versions of your landing page and seeing which one converts more visitors into leads.

A/B testing can be used for any element of your content, from headlines and calls-to-action to images and videos.

By constantly testing and tweaking your content, you can ensure that you’re always putting your best foot forward and making the most out of your content marketing efforts.

AI-Generated Content

AI-Generated Content is a type of content that is created by Artificial Intelligence. AI-Generated Content can be used for various purposes, such as content marketing, lead generation, and SEO.

AI-Generated Content can be in the form of articles, blog posts, infographics, or even videos. The benefits of AI-Generated Content are that it can help you save time and money, scale your content marketing efforts, and improve your ROI.

The downside of AI-Generated Content is that it can sometimes be difficult to read or understand, and it may not always be accurate.


An algorithm in SEO is a mathematical process used to calculate the results of certain actions. For example, an algorithm can be used to figure out how many people will visit a website after seeing an advertisement.

Algorithms can also be used to determine the order of search results or to decide which ads should be shown on a website.

Algorithms are an essential part of search engine optimization, as they help to ensure that the most relevant and useful results are being displayed.

Algorithms are constantly being updated and tweaked, in order to provide the best possible experience for users. As such, Algorithms are always changing, and it is important for SEO practitioners to stay up-to-date on the latest Algorithm changes.


Analytics is the science of analyzing data to extract useful information. In the context of content marketing, analytics can help you understand how your audience is engaging with your content, what type of content they prefer, and what topics are most popular.

By using analytics, you can improve your content strategy and make sure that your content is resonating with your audience. Additionally, analytics can help you identify opportunities for new content, such as unused keywords or under-explored topics.

Ultimately, Analytics is a powerful tool that can help you create more effective and engaging content.


Backlinks are one of the most important aspects of content marketing. They are basically links from other websites that lead back to your website.

Backlinks help to improve your website’s search engine ranking and can also increase traffic to your site. In order to get high-quality backlinks, you need to create great content that other people will want to link to.

This can be achieved by writing well-researched articles, creating informative infographics, or producing helpful videos. Once you have created compelling content, reach out to other website owners and ask them to link to your site.

Backlinks are a crucial part of any content marketing strategy, so make sure you take the time to build up a strong backlink profile.

Bottom of the Funnel (BOFU)

Bottom of the Funnel (BOFU) is a term used in content marketing to describe the stage at which potential customers are ready to make a purchase.

At this point, they have already been engaged by top-of-the-funnel content and are now looking for more specific information that will help them make a decision.

BOFU content should be helpful and informative, without being too pushy or salesy. It’s all about building trust and ensuring that your potential customer feels confident about their purchase. So, if you’re looking to create some BOFU content, make sure it’s informative, helpful, and trustworthy!

Bounce Rate

Bounce Rate is one of those terms that gets thrown around a lot in the content marketing world, but it’s not always clear what it actually means.

Put simply, Bounce Rate is the percentage of people who leave your website after viewing only one page.

So, if 100 people visit your site and 50 of them leave immediately, your Bounce Rate would be 50%. Bounce Rates can vary depending on the type of website you have.

For example, a blog post typically has a higher Bounce Rate than a product page because people are more likely to just read the one post and then leave, whereas they may browse around your site more if they’re looking to buy something.

There are a few different ways to lower your Bounce Rate, such as making sure your content

Buyer’s Journey

If you’re in content marketing, chances are you’ve heard of the Buyer’s Journey. But what is it, really?

In a nutshell, the Buyer’s Journey is the process that buyers go through when making a purchase decision. It’s often represented as a funnel, with three main stages: Awareness, Consideration, and Decision.

Awareness is the stage where buyers become aware of their problem or need. They start doing research to find out more about their options.

In the Consideration stage, buyers narrow down their options and start comparing them. They’re looking for more information about each option to help them make a decision.

Buyer Persona

Buyer Personas are the imaginary characters that we create to represent our ideal target customers.

By developing buyer personas, we can get a better understanding of our target audience, and create content that is more likely to resonate with them.

Buyer personas help us to understand our customers better by taking into account their demographics, interests, goals, and challenges.

One of the best things about buyer personas is that they help us to humanize our customers, and understand them as real people with real needs.

By developing strong buyer personas, we can create content that is more likely to connect with our target audience and achieve our business goals.

Call to Action (CTA)

A Call to Action, or CTA, is a designated spot in your content where you explicitly tell your readers what you want them to do next. Usually, this is some form of a sales pitch, asking them to buy a product or sign up for a service.

But it can also be something simpler, like asking them to read another article on your site or follow you on social media. The important thing is that you are directly asking your reader to take a specific action.

CTAs can be effective in boosting conversions, but only if they are well-written and placed in strategic locations. A poorly written CTA, or one that is buried at the bottom of an article, is not likely to produce results.

Click-Through-Rate (CTR)

Click-Through-Rate, or CTR, is a metric used to measure the success of a content marketing campaign. CTR is calculated by taking the number of clicks on a link divided by the number of impressions, or views.

For example, if a blog post receives 100 clicks and 1,000 views, the CTR would be 10%. CTR is an important metric because it allows content marketers to track how effective their campaigns are at driving traffic to their website or landing page.

A high CTR means that people are interested in what you’re offering and are more likely to take action. So, if you’re looking to make your content marketing campaign more successful, make sure you’re paying attention to your Click-Through-Rate!

Content Audit

Content audits can be a Content Marketing Manager’s best friend or their worst enemy. A Content Audit is defined as “a comprehensive review of all the content pieces published on a website in order to improve content quality.”

Content audits help Content Marketers take inventory of what content is working well, what needs to be updated, and what should be removed altogether.

Conducting a content audit can be a daunting task, but it’s an essential part of any good Content Marketing strategy.

By taking the time to audit your content, you can ensure that your website is full of high-quality, relevant, and engaging content – and that’s a win for everyone involved.

Content Curation

Content Curation is the process of sorting through the vast amount of content on the Internet and sharing the best of it with your audience.

It’s a great way to keep your finger on the pulse of your industry and to make sure that your audience is always seeing the best, most relevant content.

Content Curation is also a great way to add some personality to your content marketing.

By hand-picking the best articles, videos, and infographics out there, you can show your audience that you’re not just a faceless corporation – you’re real people with real opinions.

So go forth and curate away! Your audience will thank you for it.

Content Management System (CMS)

Content Management System, or CMS, is a fancy name for a website that lets you easily create and manage your content.

A CMS typically has two components: a content management interface (CMI) and a content delivery interface (CDI). The CMI is the back-end where you actually create and manage your content.

The CDI is the front-end where your visitors actually see and interact with your content. Most CMSs are web-based, which means you can access them from anywhere in the world with an internet connection.

And because they’re web-based, they’re usually easier to use than traditional desktop software applications. So if you’re looking for an easy way to create and manage your content, a CMS might be right for you.

Content Marketing

Content marketing is the process of creating and distributing content with the goal of attracting and engaging customers.

This type of marketing can take many forms, including blog posts, articles, infographics, and videos.

The key to successful content marketing is to produce high-quality, valuable content that is relevant to your target audience. By providing useful information that educates and entertains your readers, you can build trust and loyalty while also driving traffic to your website.

Content marketing is an essential part of any digital marketing strategy, so if you’re not doing it already, now is the time to start!

Content Strategy

Content Strategy is the practice of planning, creating, delivering, and managing content in a consistent and cohesive way with the aim of engaging your audience and achieving your business goals. In other words, it’s all about figuring out what kind of content you need to create, how to create it, and where to publish it in order to achieve your desired results.

Content Strategy usually starts with a content audit, which is an inventory of all the content you have on your website or other channels. This helps you to take stock of what you have and identify any gaps. Once you know what kind of content you need, you can develop a Content Plan that outlines what you’ll create, when you’ll publish it, and where it will live.


Copywriting is the art and science of persuasion. It’s the ability to influence someone to take a desired action, whether that’s clicking a buy button, sharing a piece of content, or anything else. Copywriters use words to create an emotional response in their readers that leads to that desired action.

While Copywriting can be used in many different scenarios, it’s most commonly used in advertising and marketing. This is because Copywriting is an incredibly effective way to get people to take notice of your product or service and then want to buy it. But Copywriters don’t just write ads – they also write sales letters, email subject lines, headlines, and any other type of writing that’s designed to get people to take action.

Editorial Calendar

Editorial calendars are important tools for content marketers. They help to keep track of what content is being created when it should be published, and who is responsible for each piece.

Editorial calendars can also help to ensure that content is aligned with business goals and objectives. While they may seem like a lot of work to set up, editorial calendars can save time and hassle in the long run.

And, like any good tool, they can be customized to fit the needs of your organization. So if you’re not using one already, now is the time to give an editorial calendar a try.


Engagement is a key metric in content marketing. Engagement measures how well your audience is interacting with your content. The more engaged your audience is, the more successful your content marketing will be.

There are a number of ways to measure engagement, including likes, shares, comments, and views. The most important thing is to ensure that your audience is actively involved in your content.

If they’re not, you’ll need to find ways to increase their engagement. One way to do this is to create compelling and engaging content that will encourage them to interact with you.

Another way is to make it easy for them to engage with you, by providing social media buttons or other ways for them to share your content. Whatever method you choose, the goal is

Evergreen Content

Evergreen content is the kind of content that remains relevant and useful for a long time after it is published.

This term comes from the world of journalism, where Evergreen stories are the ones that can be published at any time and still be relevant to the readers.

In the world of content marketing, Evergreen content is just as important. By creating Evergreen content, you can attract new readers and keep your existing readers coming back for more.

Evergreen content can take many forms, but some of the most popular types include tips and tricks articles, How-To guides, and listicles.

If you want your content marketing efforts to be successful, make sure to include some Evergreen content in your strategy.


Gamification is the use of game-like mechanics in non-game contexts. In content marketing, Gamification can take many forms, from adding badges and leaderboards to encouraging users to share your content with friends.

Gamification can be a great way to increase engagement with your audience, and it can also lead to more sales and conversions. However, Gamification can also backfire if it is not used judiciously.

Too much Gamification can come across as gimmicky and spammy, so it’s important to strike a balance. When used wisely, Gamification can be a powerful tool in your content marketing arsenal.

Gated Content

Gated content is a type of content that can only be accessed by users who provide certain information, such as an email address or contact information.

This information is typically used by marketers to generate leads or build subscriber lists. Gated content can take many different forms, including ebooks, white papers, webinars, and video tutorials.

While gated content can be an effective way to generate leads, it’s important to carefully consider whether or not it’s the right approach for your business.

For instance, gating content may discourage users from consuming your content if they feel like they’re being asked to provide too much personal information upfront. Additionally, gated content can be difficult to share, which may limit its reach and impact.

Guest Posting

Guest posting is a content marketing strategy that involves writing articles for other websites in your industry.

The goal of guest posting is to build relationships with other thought leaders in your field, as well as to get your name and your work in front of a new audience.

Guest posting can be an excellent way to build your brand and raise awareness about your work.

However, it’s important to remember that guest posting should be used as part of a larger content marketing strategy; it’s not effective on its own.

In order to make the most out of guest posting, be sure to choose quality over quantity; focus on writing Guest posts for high-profile websites in your industry, rather than churning out a bunch of low-quality articles.


Hashtags might be one of the most misunderstood aspects of content marketing. A Hashtag is simply a way to categorize content so people can find it more easily.

Hashtags are used on social media sites and apps, most notably Twitter and Instagram. Hashtags come in two forms: those that are preceded by the “#” symbol (known as “hashtags”) and those that are not (known as “keywords”).

Hashtags can be anything, but they are usually short, catchy, and easy to remember. Hashtags can be used to promote a brand, a product, or even a cause.

They can also be used to start a conversation or simply make a statement. Hashtags are an important part of content marketing because they help

Hypertext Markup Language (HTML)

Hypertext Markup Language, more commonly known as HTML, is the standard markup language used for creating web pages.

HTML is made up of a series of elements, which are used to structure and format the content on a web page.

The most important element in HTML is the <body> element, which contains all the content that will be displayed on a web page.

Other important elements include the <head> element, which contains information about the document, and the <title> element, which specifies the title of the document.

HTML also supports links, images, and other multimedia content. In order to create a well-formatted web page, it is important to understand how HTML works.

Inbound Marketing

Inbound marketing is a term you might have seen thrown around a lot in recent years, but what exactly is it?

In short, inbound marketing is a strategy that focuses on creating and distributing content that pulls people towards your company or product, rather than pushing your message out to them.

In other words, with inbound marketing, you’re creating content that people actually want to see, instead of interrupting them with ads or trying to reach them through cold calls.

And because people are more likely to buy from companies they know and trust, inbound marketing can be an extremely effective way to build relationships and grow your business. So there you have it – Inbound marketing in a nutshell!


Infographics are a type of content that combines text and images to communicate information in a visually appealing way. They can be used to explain complex concepts, tell stories, or simply provide an overview of a topic.

When used effectively, infographics can be powerful tools for content marketing. They can help to increase engagement and ROI by making your content more shareable and easier to digest.

Infographics can also be used to boost SEO by driving traffic to your website and increasing the number of links back to your site. If you’re looking for a way to make your content more engaging and shareable, consider using infographics.


Keywords are the lifeblood of content marketing. They help you to target your audience, and they ensure that your content is discoverable by search engines. But what exactly are keywords, and how can you use them effectively?

At its most basic, a keyword is simply a word or phrase that describes your content. For example, if you’re writing an article about Content Marketing, your keywords might be “Content Marketing,” “Article Writing,” or “SEO.”

Keywords can be single words, or they can be phrases of two or more words. Keywords can also be very specific, or they can be very general. The important thing is to select keywords that accurately describe your content, and that are likely to be used by people

Key Performance Indicators (KPIs)

Key Performance Indicators, or “KPIs,” are a popular buzzword in the content marketing world. But what exactly are they?

KPIs are a way of measuring the performance of your content marketing efforts against specific goals.

In other words, they help you track whether or not your content is actually driving the results you want. There are tons of different KPIs out there, but some common ones include things like website traffic, leads generated, and conversion rates.

Not sure which KPIs are right for your business? Check out this helpful guide to choosing the right KPIs for your content marketing strategy.

Landing Page

When it comes to content marketing, a Landing Page is a key tool in your arsenal.

Landing Pages are stand-alone web pages that are designed for a specific purpose, such as promoting a product or driving conversions.

They typically feature a unique offer, and they’re usually optimized for conversion.

In other words, Landing Pages are designed to get the visitor to take a desired action, such as making a purchase or signing up for a newsletter.

While they can be used in a variety of ways, Landing Pages are most effective when they’re used as part of an integrated marketing campaign.

When done right, Landing Pages can be highly effective in driving conversions and generating leads. So if you’re looking to take your content marketing to the next level, start creating


Leads. Everybody wants ’em, but nobody really knows how to get them. In the world of content marketing, a lead is defined as somebody who has shown an interest in what you’re offering.

They could be subscribed to your email list, following you on social media, or have visited your website.

In short, a lead is somebody who you have a chance of selling to. But how do you get people to raise their hand and say they’re interested?

That’s where content marketing comes in. By creating valuable and targeted content, you can attract the right people to your business and turn them into leads.

So if you’re looking to generate more leads, start by creating some great content.

Link Building

Link building is the process of acquiring links from other websites to your own.

Link building is an important part of any content marketing strategy, as links can help to improve your website’s search engine optimization (SEO).

While there are many ways to build links, some of the most common include guest blogging, directory submissions, and social media outreach.

Link building can be a time-consuming process, but it can be well worth the effort if it helps to improve your website’s visibility and ranking in search engines.

Long-Tail Keywords

Long-Tail Keywords are the key to success in content marketing!

By definition, Long-Tail Keywords are simply keywords that are longer and more specific than the average keyword.

For example, instead of just “shoes,” a Long-Tail Keyword might be “red high heels size 7.” Long-Tail Keywords are important because they help you to target a specific audience with your content.

When you use Long-Tail Keywords in your content, you are more likely to rank higher in search engine results pages (SERPs), which means more people will see your content.

In addition, Long-Tail Keywords tend to be less competitive than shorter, general keywords, which means you will have an easier time ranking.


When it comes to content marketing, metrics are everything. Metrics tell you how well your content is performing and whether or not it’s reaching your target audience.

Without metrics, you’re essentially just shooting in the dark. But what exactly are metrics?

Metrics are simply a way of measuring something. In the context of content marketing, they can be used to measure things like engagement, reach, leads, and conversions.

Metrics are essential for understanding what’s working and what isn’t. They help you fine-tune your content strategy and ensure that your efforts are paying off.

So if you’re not already using metrics to track your content marketing progress, now is the time to start.

Middle of the Funnel (MOFU)

The Middle of the Funnel, or MOFU, is the sweet spot in content marketing where leads are beginning to show interest in your product or service, but haven’t yet made a purchase.

It’s the perfect time to turn up the heat and start selling!

The key to successful MOFU content is to focus on providing value and educating your audience about your product or service.

By doing this, you’ll build trust and credibility with your leads, making them more likely to do business with you when they’re ready to buy.

So if you’re ready to start selling, MOFU is the place to start!

Mobile-First Indexing

Mobile-First Indexing is the process of prioritizing mobile content when indexing websites.

This means that when a website is Mobile-First Indexed, Google will primarily use the mobile version of the site’s content to determine its rankings.

Mobile-First Indexing is a relatively new phenomenon, and it’s still in the process of rolling out across the internet. As more and more people access the internet from mobile devices, Mobile-First Indexing is becoming increasingly important.

For content marketers, this means that it’s more important than ever to make sure that their mobile content is high-quality and relevant.

With Mobile-First Indexing, there’s no longer any excuse for having lackluster mobile content. So make sure your content marketing strategy is ready for mobile devices.


Newsjacking is the art and science of injecting your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.

The term Newsjacking was coined by entrepreneur David Meerman Scott in his 2011 book Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage.

Newsjacking requires quick thinking and even quicker action. You need to be able to spot a newsworthy story as it’s happening and then craft a message that ties into the story – all while the story is still unfolding.

Off-page Optimization

Off-page optimization is the process of optimizing a website for the purpose of improving its rank in the search engine results pages (SERP).

It is a part of Search Engine Optimization (SEO), which is the larger process of making a website more visible and accessible to search engines.

Off-page optimization specifically refers to the actions that are taken outside of the website itself, in order to improve its ranking. This can include link building, social media engagement, and other activities that generate backlinks and increase brand awareness.

While on-page optimization focuses on the actual content and structure of the site, off-page optimization takes a broader approach, aiming to promote the site as a whole.

On-page Optimization

On-page optimization is the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.

It is a crucial component of SEO and should be part of any holistic digital marketing strategy.

On-page optimization includes both the content and HTML source code of a page that can be optimized, as well as other factors such as title tags, meta tags, and header tags.

By optimizing these elements, you can make your pages more visible and attractive to both search engines and potential customers.

Off-page optimization, on the other hand, refers to activities that you can do outside of your website to improve its ranking.

This includes link building, social media marketing, and directory submissions.


Personalization in content marketing is the process of tailoring content to appeal to a specific audience.

This can be done in a number of ways, such as using data gathered from social media or other sources to customize content for specific readers.

Personalization can also involve making content more relatable by using examples or stories that resonate with the reader.

By personalizing content, marketers can increase the likelihood that readers will engage with the material and be more likely to convert into customers or clients.


Podcasts are a type of content marketing in which businesses produce audio episodes that can be downloaded and listened to by consumers.

Podcasts are usually focused on a specific topic or niche, and they often feature interviews with experts or guest speakers.

Businesses can use podcasts to build relationships with potential and current customers, and they can also use them as a way to generate leads and drive sales.

Podcasts are a versatile and powerful marketing tool, and they can be an excellent addition to any content marketing strategy.

Responsive Design

Responsive design is an approach to web design that makes web pages render well on a variety of devices and screen sizes.

The goal of responsive design is to build web pages that look good on all devices, from small smartphones to large desktop monitors.

This is a newer approach to web design, so it’s still evolving and there are different ways to achieve a responsive design.

However, the basics are fairly straightforward: use flexible layouts, images, and CSS media queries to make your web page look good on any device.

Responsive design is becoming increasingly important as the percentage of people who access the internet from mobile devices continues to grow.

More and more people are using their phones and tablets to browse the web, so it’s important for websites to be compatible.

Search Engine Optimization (SEO)

Search Engine Optimization, or SEO, is the practice of optimizing a website for Google Search with the goal of earning higher web traffic levels and improving the visibility of the site.

In content marketing, SEO is a key strategy for helping your content reach a larger audience.

By optimizing your content for specific keywords and phrases, you can make it more likely that your content will appear in search results when people are looking for information on your topic.

In addition to helping people find your content, SEO can also help to improve your website’s overall ranking in search results, making it more likely that people will click on your website when it appears in their search results.

Search Engine Results Page (SERP)

Search Engine Results Pages, more commonly known as SERPs, are the pages that show up when you run a search on a Search Engine.

The results shown on a SERP are usually in the form of a list and can include anything from websites to images to videos.

Search Engines use a variety of factors to decide what should be shown on a SERP, but the most important factor is relevancy.

In other words, Search Engines try to show you results that are most relevant to your search query.

So, if you’re looking for information on how to make a cake, you’re likely to see results for websites that have recipes, as well as results for videos or articles about baking tips.

Snackable Content

Snackable content is a term used to describe content that can be consumed quickly and easily.

This type of content is designed to be easy to digest, requiring little mental effort on the part of the reader.

Snackable content is often used in content marketing, as it can be an effective way to capture the attention of busy readers.

This type of content can come in many forms, including listicles, infographics, and short videos.

Regardless of the format, snackable content should be easy to consume and understand.

When used correctly, it can be an incredibly powerful marketing tool.


Storytelling is a powerful tool that can be used to engage and connect with an audience.

When used correctly, it can help to build trust, create an emotional connection, and inspire action. In the world of content marketing, storytelling can be used to bring your brand to life, highlight your unique selling points, and engage your target audience.

When done well, a great story can make your brand more relatable, memorable, and human.

So what makes a good story? A good story typically has a conflict or problem that needs to be resolved, and it should be relevant to your audience.

Additionally, your story should be well-crafted, with a beginning, middle, and end.

Top of the Funnel (TOFU)

Top of the Funnel, or TOFU, is a term used in content marketing. It refers to the earliest stage in the marketing funnel when potential customers are first becoming aware of a problem or need that they have.

At this stage, they are not yet ready to make a purchase, but they are interested in learning more about their options. This is where TOFU content comes in.

TOFU content is designed to educate potential customers and help them understand their options.

It generally takes the form of blog posts, infographics, or eBooks.

The goal of TOFU content is to move potential customers further down the funnel by providing them with valuable information that will help them make an informed purchase decision.

Unique Pageviews

Unique Pageviews are a metric that measures the number of times a piece of content is viewed.

This metric is important because it helps content marketers gauge the reach and engagement of their content.

Unique Pageviews are different from pageviews, which count the number of times a page is loaded, regardless of whether or not the same person is viewing it.

Unique Pageviews are also different from sessions, which count the number of individual visits to a site.

Unique Pageviews take into account both pageviews and sessions, giving content marketers a more accurate picture of how their content is performing.

User-Generated Content (UGC)

User-Generated Content (UGC) is any content that is created and published by users, rather than by brands or businesses.

This can include anything from product reviews and ratings to blog posts, images, and videos.

UGC is often seen as more trustworthy and believable than traditional marketing messages, as it seems more real and down-to-earth.

In the world of content marketing, UGC can be extremely valuable, as it can help to build trust and credibility with your audience.

Additionally, UGC can be a great way to generate new ideas for content, as well as to get feedback on what’s working well (and what isn’t).

Viral Content

Viral content is the holy grail of marketing. It’s the kind of thing that everyone wants but very few people actually achieve.

Viral content is, quite simply, content that gets shared a lot. It can be a video, an article, a piece of art, or anything else that people feel compelled to share with their friends and followers.

Viral content is often surprising, funny, or otherwise unexpected. It’s the kind of thing that makes people say “Wow, you have to see this!” And then they share it with all their friends.

If you’re lucky enough to create viral content, congrats! You’ve struck marketing gold.

White Paper

A White Paper is a type of content marketing that provides information about a product or service in an objective, educational way.

White Papers are usually longer than other types of content, such as blog posts or infographics, and are often used by businesses to promote their products or services to potential customers.

White Papers can be incredibly useful for content marketers, as they can help educate potential customers about a company’s products or services in a way that is both informative and unbiased.

However, White Papers can also be tricky to write, as they require a delicate balance between marketing and education.

If you’re considering writing a White Paper for your business, make sure you have a clear understanding of your audience and what they want to learn.

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