Blogging is an excellent way for bloggers with expertise in a particular topic to take advantage of their knowledge and earn some extra money. It can also be a great way to build your personal brand, network with other bloggers, and share your knowledge with the world.
It’s also an important piece of an overall content marketing strategy. The best part about blogging is that it can provide you with a sense of purpose and fulfillment like no other medium can.
So how can we make money by blogging? In this blog post, we will discuss eight lucrative ways to choose from when aiming for profit while blogging!
Are blogs still relevant?
Yes, they are! Blogs can be used by just about anyone these days from teenagers to corporate giants like Nike and General Electric. Blogs have retained their popularity even after all these years and it’s still going strong!
The great thing about creating a blog is that there is no shortage of blog ideas to pursue. You can blog about anything you want as long as it interests you! It could be your day-to-day life, your favorite fashion trends, or even how to invest in stocks.
Plus, you can even make money off of your blog! Plenty of opportunities exist for aspiring bloggers and many blogs have turned to monetization as a means of continuing to stay relevant.
How can we make money by blogging?
There is more than one way to earn money by being a blogger. Choosing to be a full-time blogger thus making blog management your full-time job is a flexible way to earn a living! Here are 8 ways you can monetize your blog.
Sell your own products on your website
The first way to make money blogging is by selling your products on your website. This can be done through an online store or with affiliate links. You can also sell physical products like books, CDs, and DVDs in addition to digital ones like eBooks, music downloads, etc. Two benefits of this approach are that you can set your price and can work with products that you’re already knowledgeable about.
However, the downside is that this can be time-consuming and requires a significant amount of upfront capital – especially if you want to sell physical items like books or CDs/DVDs. Furthermore, it may also take some time before you start seeing any significant revenue.
For example, if you sell an eBook for $20 the commission can be as much as 50% (depending on your affiliate program) which is only $10. This can take a while to add up and can also diminish over time because of competition or changes in market prices.
Write sponsored posts/advertisements
Another way can be to create sponsored posts/advertorials. This can be a good option if you find yourself with an established audience that is engaged in your content and has an interest in the specific product, service, or company for which you’re writing about. It also helps that there are available resources like Jasper and Grammarly that can make content writing easier on your part.
You can earn about an average of $30k a year writing about an advertiser’s product or service in exchange for some form of remuneration (money, free product/service, etc.). It can be a great way to make money blogging if you can find the right company or product. But, this can also take time and can often require some sort of personal connection with the company/product being advertised.
For example, a large-scale pet food manufacturer may want to reach more dog owners to increase sales for its brand of food. The company can look for a blogger with an established, engaged following who can write about the benefits of their pet food and then link to it through affiliate marketing or product placement (a blog post that features their product).
Offer advertising space on your site
This is a great option for bloggers with an established, engaged audience – especially if you’re already monetizing through affiliate marketing or product placement. Like the previous example, this can require some time and energy to find advertisers who are interested in reaching your readership (and can afford to pay).
There can be many benefits to this approach, as a blogger will typically get paid for any ad space they sell on their site – which can range from just $50 or even less if you’re using Adsense ads (where the advertiser takes care of all maintenance).
The benefits of this monetization practice have you doing minimal effort on your part – as long as you have an established site that is generating income through affiliate marketing or product placement.
Conduct surveys and offer the results as an ebook download
Another way of earning money from your blog can include conducting surveys of your readership and offering the results in ebook form. This requires minimal effort on behalf of the blogger but can generate significant profits if done right – even with less than 100 respondents.
Create online courses and sell them through your website
You can be a creator of online courses based on your expertise, with the goal of selling them through your website. This can be a great way to make money blogging because you can provide value for readers interested in developing their skills or improving their skills – and by using the free content as a lead generation opportunity.
There are plenty of blogs out there that teach online courses like Inside Higher Ed, The Course Report, and Coursera – so there can be some competition in this space. But as long as you know your branding and have experience in your niche you can make it work for you.
Sponsor other websites or blogs with affiliate programs
Affiliate programs like Amazon Associates program, Commission Junction, or ClickBank are always searching for bloggers to branch out to. This can work well for a blogger with expertise in one particular niche and interest – as that could make them more successful at partnering with website owners who want their readership.
It is a lucrative way to make money because the blogger can provide referrals in their content that can generate income.
Although, you will have to find products, services, or other offerings that will convert well on your end. One downside is that there can be a lot of competition and there can be a steep learning curve, so it can require some patience to learn how affiliate marketing works.
Offer to coach or consulting service
Helping your readers through the words you write in your blog can be very rewarding both emotionally and pocket-wise. This can work well for bloggers with expertise in their niche – as they can provide valuable information that will help people improve themselves professionally, and make money blogging by teaching others how to do the same thing.
The best thing about becoming a consult service blog is that it can be an easy way to make money, especially if the blogger only has to do some light work. This usually just requires responding to inquiries or following up on something after another person asks for help with their issue – which means low effort all around!
One downside is that this can create an imbalance of power between the blog owner and their readership. So your readers will want to outline clearly what is expected to maintain a healthy relationship.
Create a membership site
This can involve offering certain content for free, and then charging readers for other exclusive material – such as lesson plans or video tutorials that can provide additional value in the form of education or training
This can work well because it can have an upfront investment (in terms of time), can pay off in the long run, and can work well for bloggers who have niche expertise or valuable information that can help people improve themselves professionally.
Blogging is not an easy task. It takes a lot of time, patience and a certain amount of luck to get noticed by people outside your personal circles.
But if you’re willing to put in the work, blogging will always be worth it because there are so many rewards that can come from it – no matter how big or small they may be for each individual blogger.
You just need to know what you want out of blogging (and life) before getting started on this journey!