Can I have a blog on my Shopify store? This can be a confusing question for many people, but we can all agree that business owners can never have enough advertising for their growing business. One way to do this is by creating blogs and posting valuable content for readers.
Blogs can be a great resource of information for potential customers, and they can also help increase traffic and conversions on your Shopify store through content marketing.
However, if you are using Shopify as your eCommerce platform, you may not realize that the default settings don’t allow for any external blog posts which means no blogging in the first place! That is why this article will help guide you on how to create a blog on your Shopify store.
Why should I start a blog for my business?
Blogging gives you the opportunity to let people in on what’s new with your business. Here are a few other reasons why you should start a Shopify blog.
For customers to know you
Blogs are a great way to share your side of the story with your audience and can help to build trust between you and them. They can be a helpful resource for potential customers researching your store before deciding whether or not to do business with you.
This will ultimately increase your customer count and will lead to more sales in the long run.
A blog also allows you the opportunity to showcase all of the hard work that goes into running a successful business – from product development and customer support all the way up through sales and management.
For better customer relationship
Creating a blog can help you build relationships with customers and prospects. You can get feedback from them, and they can comment on your posts. There are also some great ways to use blogging that can lead to increased engagement with customers.
You can include a call-to-action at the end of each blog post (i.e., subscribe to our newsletter) which will help you grow your email list organically without having to spend money on advertising.
You can also give visitors something in return for their time spent reading through your content by offering an incentive like a discount code or complimentary shipping coupon.
Customers will be purchasing items off of your site while also giving them more information about what it is you have available. At the end of the day, it’s all about the customer experience.
For your company to be recognized
Blogging is an excellent form of content marketing, which can lead to increased traffic on your website.
While writing content may help you achieve higher search rankings, it also has the added benefit of encouraging more people to share your posts on social media or link back to a specific page.
There is no doubt that starting and maintaining a successful blog can be an invaluable tool for any business owner looking to grow their company’s profits.
How can I have a blog on my Shopify store?
A blog can be an excellent way to increase sales and market your products. Blogging is a great way to build relationships with potential customers who may not know about your product, as well as provide helpful tips for those interested. You can do this by following these easy steps:
Step 1: Log into your admin panel
From your Shopify admin, go to Online Store > Blog Posts. Click the green button that says “New Blog Post” and fill in the title, content, category, author name, and tags. Add your blog posts to a new page on your Shopify site or create a custom menu for them if you want visitors to find them easily.
Step 2: Click Create blog post
The ability to blog can provide valuable content for your audience. From answering questions, providing expert advice, and sharing stories about the company – blogging can give a personal connection with customers while also creating an engaging place where they can learn more about your products and services.
In the title field, enter an appropriate title for your blog post. Make sure that it has the words are eye-catching so a reader will want to click on them. In the content field, enter your post content. When writing, make sure to have a clear goal when it comes to what kind of posts you want to write.
Enter the appropriate words for the category field and the author name field. You can either create an author name or use one of Shopify’s default authors (Unnamed) for this portion.
Step 3: Save or Publish
Use the Publish Draft in the Content Preview Toolbar to preview your blog post before publishing. Click on the SEO tab, enter in any keywords that would be helpful for people searching for information about your blog.
This will make the keyword come up when people are looking over your SEO-friendly blog at their computer screen or scrolling through search results online, then click save changes.
Also, before posting your entry for the rest of the world to see, make sure that there are no spelling or grammatical errors. You can use Grammarly to help you with your editing.
And that’s it! You can now publish content for visitors who are browsing around your site.
What should you write about for your Shopify blog?
Since you are trying to sell and advertise your product, you should write about a problem your product can solve. The problem can be something that your product can solve or it can be a general life issue.
The more specific you are with the topic and how your product can fix this issue, the better.
If you’re unsure about what to write when it comes to product descriptions and the like, we recommend using Jasper.
It’s simple and easy to use and the content it generates can help add to the quality of your blog post!
Creating a blog post in a way that can be easily shared on social media will have an impact on how many people are exposed to your business and products.
Do not forget to include links within the content of your posts so readers can quickly navigate back to specific pages or articles from your website for more information. You could also provide suggestions for other resources related to subjects being discussed if they are relevant enough.
The process of making a blog in your Shopify store is simple and easy to do. You can also make it as complex or basic as you want, but the most important thing is that you start blogging!
Customers like knowing more about the company they’re buying from that’s why blogs allow them to have those conversations.
Plus, blogging helps get information out there for people looking for what you offer without having to spend too much time searching online.
Blogging will be an investment into your business that pays off in the long run by increasing customer loyalty and trust while at the same time driving up revenue through increased product awareness, exposure, and traffic.